pepsi logo & font
Here’s the logo history of pepsi over time:
Here’s the new logo and font (well, new since last October, but still).
Interestingly, enough, you can see a font and design shift towards modernism, then towards postmodernism, then back.
I don’t think pepsi is any way setting trends, but reflecting what’s popular in culture right now. I hate the new logo, and think the new font is silly, but I like the direction.
Short URL for this post: http://tumblr.com/Zi0jYy8Vze3
